Salem McBunny IG @salemmcbunny

What sparked your passion for portrait photography, and how did you develop your unique creative style?

My passion for portrait photography was born from my deep fascination with people and their stories. Since I was little, I was intrigued by the way emotions are reflected in faces and how an image can capture the essence of a person. I developed my unique style by combining that fascination with my interest in the magical and the emotional. Photography became a medium to explore and highlight inner beauty and emotions that are often not visible to the naked eye. Over the years, I have perfected my style by mixing the dark with the poetic, always seeking to capture the soul of each subject I photograph.

Can you tell us the story behind receiving the title of Photographer of the Year in Mexico? What does this recognition mean to you?

Receiving the title of Photographer of the Year in Mexico was an incredible moment in my career. I remember that it was unexpected recognition, but deeply gratifying. This title was awarded after a series of exhibitions and publications that resonated with the public and critics. It means a lot to me because it validates the effort and dedication I put into my work. It is a testament that the focus on emotions, magic, and human connection has a significant impact. Additionally, it inspires me to continue exploring and pushing the limits of my creativity.

How do you approach the process of creating a portrait that captures not only the image of the subject but also their personality and emotions?

For me, a portrait goes far beyond a simple physical representation of the subject. Before starting a session, I spend time getting to know the person, understanding their emotions, their stories, and what moves them. It is in that personal connection where I find the essence I seek to capture. During the session, I create a relaxed and trusting environment, allowing the subject to express themselves authentically. My camera becomes a medium to channel that authenticity, and my goal is always for the final photograph to reveal something deep and true about the person.

What role does conceptualization play in your work, and how do you come up with ideas for your creative portraits?

Conceptualization is fundamental in my creative process. Each photograph begins with an idea, an emotion, or a concept that I want to explore. I am often inspired by nature, poetry, or the personal stories of my subjects. I work a lot on visualizing the image before capturing it, thinking about colors, light, composition, and how all of this can enhance the narrative of the image. Sometimes, ideas arise from a simple gesture or a word, and other times, it is the result of deep reflection on more universal topics such as life, death, or love.

Can you tell us about any specific techniques or tools you use to improve creativity in your photography?

I use a combination of traditional and digital techniques to enhance creativity in my photography. Light is one of my favorite tools; I love playing with shadows and contrasts to create unique atmospheres. I also use digital editing techniques to bring to life the magical and emotional elements I visualize. Sometimes I use overlays or double exposure techniques to add layers of meaning to the image. The most important thing is that every technique or tool I use is always at the service of the story I want to tell.

How do you create a comfortable environment for your subjects, allowing them to express their true selves during the shoot?

I think the key to creating a comfortable environment is empathy. I always try to get to know my subjects before the session, listening to their stories and concerns. During the session, I maintain open and constant communication, ensuring they feel heard and valued. It is also important to me that the environment is relaxed and pressure-free. In the end, my goal is for them to feel confident enough to let their true essence shine in front of the camera.

What themes or messages do you aim to convey through your portraits, and how do you think they resonate with your audience?

My portraits often explore themes such as identity, vulnerability, and human connection. I like to investigate what makes each person unique, highlighting both their exterior and interior beauty. I am also attracted to darker themes such as mortality and internal struggle, always seeking a balance between the beautiful and the disturbing. I think these themes resonate with my audience because they are universal; we all have emotions and experiences that define us, and through my portraits, I seek to create a bridge between individual and collective experience.

How has living and working in Mexico influenced your photography and the subjects you choose to portray?

Mexico is an inexhaustible source of inspiration for me. The cultural richness, the diversity of landscapes, and the intensity of the emotions experienced here have shaped my artistic vision. Mexican traditions and stories, with their mix of the sacred and the profane, have deeply influenced my aesthetic. I also find inspiration in the people of my country, in their resilience and their ability to find beauty in adversity. All of this is reflected in my work, where I try to capture both the magic and the reality of living in Mexico.

What challenges have you faced in your photography career, and how have they helped shape you as an artist?

Like any artist, I face challenges in my career, from criticism to difficulties in finding my voice in a saturated market. One of the biggest challenges has been staying true to my vision while evolving as an artist. However, these challenges have taught me to be resilient and not to be afraid to take risks. They have helped me refine my style and focus on what I really want to say with my work. Every obstacle has been an opportunity to grow, and that has enriched both my art and my perspective on life.

What advice would you give to aspiring photographers who want to create innovative and expressive portraits?

My advice to photographers looking to innovate and express something unique is to not be afraid to be themselves. Find your voice and trust it, even if it goes against trends or what others expect. Authenticity is what differentiates an ordinary portrait from a work of art. Additionally, they should study art in all its forms, not just photography. Painting, literature, cinema—everything can be a source of inspiration. And lastly, practice constantly. Creativity is fueled by continuous work, and each session is an opportunity to learn something new.